Pay Per Click Marketing

Pay Per Click (PPC) is a short-cut to blasting traffic onto your website, as you can begin to generate traffic within minutes of your advertisement going live.

You will need a budget of at least $50 to begin advertising your website within PPC marketplaces like Google Adwords, but as long as you closely monitor your campaigns, and split test your ads, you will be able to create high performance campaigns that drive in fresh, quality traffic 24 hours a day – all on complete autopilot!

When it comes to Adwords, the higher your maximum bid, the higher your advertisement placement within the marketplace. Your daily budget will also reflect how frequent your advertisement appears and based on your overall quality score, you can end up paying less per click for a higher placement within the listings.

Your quality score is determined based on your overall campaigns preformance, so the higher your CTR (click through rate), the lower your cost per click will be.

This means that you need to ensure that you are using highly relevant, targeted keywords within your PPC advertisements.

Your CTR is determined based on the number of clicks that your advertisement receives based on the number of times your ad appeared within the marketplace.

For example, if your advertisement appeared 100 times and only 10 people viewing your ad clicked on your link, your CTR would be determined as 10%.

When it comes to creating your advertisement itself, each ad consists of four main elements:

Advertisement Title, body, Display URL and Destination URL.

You want to focus on action driven titles, so that you are able to capture attention and motivate potential customers to click on your link and explore your website. Make sure that your titles are relevant and include your primary keywords.

Your ad copy's body needs to speak directly to your target customer, and since you have limited space, you need to use powerful «action words», while limiting uncessary characters.

Include words like 'Exclusive', 'Revealed', 'Review', 'Caution', 'Powerful', 'Advanced' or 'Special' and eliminate words like 'the, and or it'.

Make sure to split test your campaigns, so that you are able to obtain a higher quality score, which will reduce your advertising costs.

Setting up successful PPC campaigns take practice, but if you take your time, paying careful attention to your ads performance and you learn as much as possible about how Adwords works, and how best to structure and improve your ads, you will quickly see results.

Sign up: http://www.Google.com/Adwords

Website Traffic Generation Basics: