Video Marketing

Video marketing has clearly emerged as the most effective method of building traffic to websites and promoting business online. Video directory sites are cropping up regularly in order to take advantage of this latest trend.

The effectiveness and power of video marketing is similar to the effectiveness and power of article marketing combined with email marketing, two of the most powerful online methods in existence! All three, video marketing, article marketing and email marketing, offer effectiveness on multiple levels. All build backlinks – which the search engines value highly.

If you want to build backlinks to your website and to get increased website traffic, then you need to seriously consider video marketing. This is invaluable to you if you need to find new customers and have new customers find you. Video isn’t as complicated or expensive as many people think it is.

Here Are 7 Simplified Video Marketing Steps

1.    Make a short quality video about your product, service or some topic related to your niche. The video need not be perfect or absolutely professional. But make sure it is unique, interesting and useful in some way to the viewer.

2.    Upload your video to popular video sharing sites like youtube, Google video, Yahoo video etc.

3.    Include your important keywords in the tags and video description while submitting your video.

4.    Don't forget to include a link to your website in the video description.

5.    Social bookmark the video link you just submitted to youtube or any other video site. This can help in more links to you.

6.    Find out more such video sites that receive high traffic in order to submit your video to them.

7.    Create more videos and repeat the above steps. You should get better with practice. In order to save time you can use video distribution services like Traffic Geyser or tubemogul.


Advantages of Video Marketing:

The above steps will help you in many ways. Firstly you can gain instant exposure and receive free traffic from these high traffic sites. Secondly you are getting backlinks to your site because you included a link in your video description.

These backlinks are very important from SEO viewpoint. That is because most of the video directory websites have high pagerank and Google values links from such sites.

Another advantage is that you are reaching out to those people who are not interested in reading long articles but would prefer to watch a video. You are making use of different media and not depending solely on articles.

As you know that in order to remain on top of search engine rankings, you need to utilize all tools and resources at your disposal. It would be a big mistake if you don't do so as your competition will then get ahead of you very easily.

So start utilizing video marketing for building backlinks and getting free traffic.

Here are more video trends:
  • 52% of all web traffic is video (according to industry watchdog, eMarketer)
  • More than 70% of all web visitors watch online video (according to NY Times)
  • The average YouTube visitor spends 27 minutes watching video per day
  • The search engines visit video sites every few minutes—so your videos appear in Google,
  • Yahoo and MSN just MINUTES after you submit, not days or weeks
  • Because video is so popular, video links and clips often show up before other content

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