There are many marketing methods for your online presence. In fact, there are so many that it gets confusing (and very expensive I might add) trying to research and find effective methods for your specific needs. There always seems to be lots of hype about marketing 'secrets' and tricks. But, they usually prove to be just that - hype! Unfortunately, it's difficult to know what is hype and what isn't.

My experience has taught me that if there is a 'secret' to online marketing, the 'secret' is learning the basics of one marketing technique at a time. Master and understand the basics of a method before moving to the next marketing method. I've found that this is especially important if you prefer to 'automate' as much of your online business marketing strategies and methods as possible, as I do. Here are 200 website marketing ideas that I regularly use to improve my websites and the websites that I manage.

The links on this page take you to resources that will help you research, learn and master the basics of online marketing.

Search Engine Optimization SEO Explained - Much of the current website marketing methods sound complex and difficult. Search engine optimization is a good example. Admitedly it's 'different,' but not that difficult!

Video Marketing - Currently, video is the hottest form of content on the internet. There are many good reason for video's effectiveness and popularity. With video you can showcase your product or service in a unique way that will both entertain your viewers and offer them value. Videos get a lot of views and a much better response rate than articles and blogs. People appear to be more willing to sit throught a two minute video than read a long blog entry. You can better illustrate the concepts that you are trying to convey. Video allows you to show rather than tell. This is especially true when it comes to technical 'how-to' videos. And videos can be much easier to follow.

Videos allow you to create new, fresh content easily without getting a headache trying to think of something to say, as with articles.

Everyone knows that you need fresh content on your website on a regular basis to keep it ranking high, and videos allow you to do this without too much effort on your part. You can capture the attention of your visitors in an entirely different way. If your visitors are used to reading print, audio/video will offer them something new and exciting, something that may push them over the line from an dundecided to a buying customer. Videos rank high in the search engines. Creating a video can be done for free, or at a very reasonable rate. With video, other people in large part will do the marketing for you, by recommending the video to their friends and family and spreading the word.

Currently, not a lot of people use video marketing. So, competition is relatively tame. As you probably already know, competition in print format can be brutal, but video allows you to gain lots of traffic and customers without too much stress. To get a jump on your competition is learning how easy it is to use video before they do. There is lots of information available about video marketing - so much that it can be intimidating. But, what you want to learn are the very basics of video marketing to determine if video fits your goals.

Those basics include:

Learning the types of video

Learning how to create video

Learning how to upload video to online video directories like Youtube

Learning how to promote video

200 Website Marketing Ideas

Website marketing can be difficult, but it doesn't have to be. Especially if you do what successful people do. They copy the success of others rather than re-invent stuff and they also become successful!