Welcome To Long Beach Website Marketing
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Welcome to the Long Beach Website Marketing Website. We specialize in getting your business website found by customers looking for you, in general – in Long Beach, California, in particular.
As you may already know, not having a business website is not a good business decision. Also, just having a business website without website visitors can be a waste of time and money.
Here are a few facts: 60% to 85% of shoppers report that they first look online before they go shopping. If your business isn't online,they will not find you. If your business web presence isn't optimized, customers looking for you online, likely will not find you.
Optimized means making your website easy to find and relevant.
Real World Example: The most effective and viewed ads in yellow page directories are the ads that:
- are listed first;
- are display ads;and
- have colors and photos
All are designed to get the attention of the directory user.
Online, shoppers enter information in search engines. The best optimized websites are ranked the highest and come up first in the search engine results. The best optimized websites get the most visitors/traffic which, of course, become leads and ultimately customers for your business.
Optimization Simply Explained
Without getting too technical, search engine optimization is the preparing of a website, blog and/or web page to get the highest ranking in search engines like Yahoo, Google and Bing, for example. For the most part, people search online for information – not to buy something. So, your business website must also contain the information that people are looking for. Similar to optimization for the search engines, your website must also be optimized for people – have the information that they're looking for.
Two Types of Optimization: On-Site Optimization - Off-Site Optimization
While it sometimes seems complicated, there are really only two types of optimization, on-site/page optimization and off-site/page optimization. [For a more comprehensive SEO definition, click here.]
On-site optimization includes the criteria that is on the web page that improves the overall optimization. On-site has to do with optimizing the actual website text itself to be more “search engine friendly” for certain keywords and phrases.
Off-site optimization includes criteria that is off of the website such as building back-links, blog creation, page rank boosting, article marketing, video marketing, etc.
Both types of optimization are necessary and important. Both types can be learned – if you have the time, of course.
The Long Beach Website Marketing website offers resources and how-to lessons on marketing your business website. Or, if you prefer,consider using the website marketing services of Long Beach Website Marketing.
Our services are designed to get traffic/visitors/customers to your website. There are two methods of generating website traffic:
- paid and
- organic
We don't do “paid” traffic methods in our packages. We specialize in “organic” which is much less expensive, very effective and has a very long-term impact. “Paid” traffic is good and very effective – we just don't do “paid” traffic methods.
Visit our Portfolio page to see websites that we built and currently manage "in action."
Questions or Comments?
